WorKING WITH BetMakers' GLOBAL RACING divisions
We deliver the technologies and services that power some of the biggest racing days for clients all over the world. Browse our Client Experience page to learn more about what we do and how we serve our partners.
WORD ON THE TRACK
We deliver the technologies and services that power the world’s biggest racing days for clients all over the world. Browse our Client Experience page to learn about what we do and how we work with our customers, partners, and products.
Jake Henson on Opportunities for Growth in U.S. Horse Racing
BetMakers COO Jake Henson spoke with SBC Americas about opportunities for growth in the U.S. racing market and about BetMakers’ plans for both tote and fixed odds betting technologies they deliver through their Global Tote and Global Betting Services divisions. Watch the video here.
“Emerald Downs value the partnership we have built with Global Tote [formerly Sportech Racing] over many years and look forward to continue working together to offer our patrons the best possible betting experience when they visit our track.”
- Vice President of Operations
Raj Sanjanwala takes the reins at Global Tote
Raj Sanjanwala was named Chief Operating Officer of Global Tote in September 2021. With three decades in the tote technology industry, Raj brings deep technical and operational knowledge of the driving forces in our industry. He kicked off his appointment with an interview in SBC Leaders Magazine. Read the article here.
“Racing Victoria has been working with BetMakers over several months to customise this sophisticated technology product and we are delighted to begin rolling Barrier Tech out ahead of our Spring Racing Carnival.”
The Racing Community
Elevating the Player Experience at the NHC
Global Tote (formerly Sportech Racing) proudly supplied the tote technologies and services behind the racing industry’s premier handicapping competition, the NTRA’s National Horseplayer Championship, held August 2021 in Las Vegas. The NTRA’s Notes from the NHC describes the NTRA’s experience working with its key partners, including Global Tote, to deliver an upgraded platform and enhanced player features. Read it here.
“Outside of the obvious benefits of aggregating what we see as key feed requirements with ancillary, complementary racing services, we also enjoy the benefit of a Global Tote connection and expanded international racing content from The BetMakers.”
- Head of Global Racing
UK Tote Group
“Global Tote [formerly Sportech Racing] continues to provide stable, large scale global technology and software services, supporting the product innovation and development for our UK and International Tote growth plans. We are pleased to be continuing our relationship and look forward to their ongoing excellent support of our mission, to innovate and grow pool betting across the world.”
- Managing Director
The Racing Community
BetMakers Official Fixed-Odds Partner of the 100th Saratoga Sale
BetMakers was thrilled to be named the official fixed-odds partner of the 100th Fasig-Tipton Saratoga Sale. BetMakers’ Global Betting Services partners with racing operators all over the world to provide technology-led, data-informed fixed-odds betting solutions that help grow and sustain racing. Our partnership with Fasig-Tipton is one more example of our commitment to the global racing industry. Read Fasig-Tipton’s full announcement here.
“Veikkaus has been very pleased with the quality of the Global Tote [formerly Sportech Racing] solution and the responsiveness of the team. We are excited to leverage their technology solution to expand our network of pools betting points of sale; a change that we are confident will have a very positive impact on customer experience of horse racing betting in Finland.”
- SVP & CIO
JAKE HENSON DISCUSSES TOTE ACQUISITION
BetMakers completed the acquisition of Sportech Racing and Digital in June of 2021. Jake Henson, COO, explored BetMakers’ vision for its combined Global Racing businesses with SBC Americas. Read the full article here.
Danske Licens Spil A/S
“The team at Global Tote [formerly Sportech Racing] have been responsive to the needs of Danske Spil as we pursue our growth and sustainability objectives, and their technology solutions provide a strong platform upon which to expand our delivery of pools betting on horseracing in Denmark.”
Niels Erik Folmann
"We are always striving to give our partners simple access to high-quality content that will drive their turnover and margin, and this deal with BetMakers does exactly that."