WorKING WITH BetMakers' GLOBAL RACING divisions

We deliver the technologies and services that power some of the biggest racing days for clients all over the world. Browse our Client Experience page to learn more about what we do and how we serve our partners.

WORD ON THE TRACK

We deliver the technologies and services that power the world’s biggest racing days for clients all over the world. Browse our Client Experience page to learn about what we do and how we work with our customers, partners, and products.

Thought Leaders

Raj Sanjanwala takes the reins at Global Tote

Raj Sanjanwala was named Chief Operating Officer of Global Tote in September 2021.  With three decades in the tote technology industry, Raj brings deep technical and operational knowledge of the driving forces in our industry. He kicked off his appointment with an interview in SBC Leaders Magazine. Read the article here.

Valued Partner

Testimonial

Racing Victoria

“Racing Victoria has been working with BetMakers over several months to customise this sophisticated technology product and we are delighted to begin rolling Barrier Tech out ahead of our Spring Racing Carnival.”

GILES THOMPSON

- CEO

Testimonial

Emerald Downs

“Emerald Downs value the partnership we have built with Global Tote [formerly Sportech Racing] over many years and look forward to continue working together to offer our patrons the best possible betting experience when they visit our track.”  

BOB FRASER

- Vice President of Operations

Valued Partner

The Racing Community

Elevating the Player Experience at the NHC

Global Tote (formerly Sportech Racing) proudly supplied the tote technologies and services behind the racing industry’s premier handicapping competition, the NTRA’s National Horseplayer Championship, held August 2021 in Las Vegas. The NTRA’s Notes from the NHC describes the NTRA’s experience working with its key partners, including Global Tote, to deliver an upgraded platform and enhanced player features. Read it here.

Testimonial

Unibet

“Outside of the obvious benefits of aggregating what we see as key feed requirements with ancillary, complementary racing services, we also enjoy the benefit of a Global Tote connection and expanded international racing content from The BetMakers.”

BEN COLLEY

- Head of Global Racing

Valued Partner

Testimonial

UK Tote Group

“Global Tote [formerly Sportech Racing] continues to provide stable, large scale global technology and software services, supporting the product innovation and development for our UK and International Tote growth plans. We are pleased to be continuing our relationship and look forward to their ongoing excellent support of our mission, to innovate and grow pool betting across the world.”

Mark Kemp

- Managing Director

Valued Partner

The Racing Community

BetMakers Official Fixed-Odds Partner of the 100th Saratoga Sale

BetMakers was thrilled to be named the official fixed-odds partner of the 100th Fasig-Tipton Saratoga Sale. BetMakers’ Global Betting Services partners with racing operators all over the world to provide technology-led, data-informed fixed-odds betting solutions that help grow and sustain racing. Our partnership with Fasig-Tipton is one more example of our commitment to the global racing industry. Read Fasig-Tipton’s full announcement here.

Testimonial

Veikkaus

“Veikkaus has been very pleased with the quality of the Global Tote [formerly Sportech Racing] solution and the responsiveness of the team. We are excited to leverage their technology solution to expand our network of pools betting points of sale; a change that we are confident will have a very positive impact on customer experience of horse racing betting in Finland.”

Ari Aarnihuhta

- SVP & CIO

Valued Partner

Thought Leaders

JAKE HENSON DISCUSSES TOTE ACQUISITION

BetMakers completed the acquisition of Sportech Racing and Digital in June of 2021. Jake Henson, COO, explored BetMakers’ vision for its combined Global Racing businesses with SBC Americas. Read the full article here.

Valued Partner

Valued Partner

Testimonial

Danske Licens Spil A/S

“The team at Global Tote [formerly Sportech Racing] have been responsive to the needs of Danske Spil as we pursue our growth and sustainability objectives, and their technology solutions provide a strong platform upon which to expand our delivery of pools betting on horseracing in Denmark.” 

Niels Erik Folmann

- CEO

Testimonial

BetGenius

"We are always striving to give our partners simple access to high-quality content that will drive their turnover and margin, and this deal with BetMakers does exactly that."

MATT STEPHENSON

- Sales Director

Valued Partner