BetMakers’ Global Betting Services is a leading provider of bookmaking solutions, offering flexible yet powerful platforms for managing a bookmaking service.

As a full-service technology and service provider, we offer trading options to fit any operation. We can deliver a fully outsourced risk and trading solution with our turn-key Managed Trading Service or provision the appropriate pricing and risk management tools for you with our Software as a Service (SaaS) option.

Our SaaS option delivers offers a solution for the full event life cycle including race day control and event life cycle messages, and 24/7 support from our team to monitor client requests and racing quality.  

Our SaaS solution also includes powerful risk and liability tools such as our Price Manager trading application, platforms to manage risk and liability for fixed odds win, place, derivative and same race parlay markets, and ante-post and feature event overage.


For operators who want a worry-free, fully managed solution we offer our Managed Trading Services.

With this turn-key program, we manage the entire event lifecycle for you, with outsourced management of creation, pricing, scratchings, close and settlement for up to 6,000 races per week at an average of one race every two minutes.

Our white glove Trading and Risk Management services provide our clients with fully bespoke pricing and risk/customer strategies supported with 24/7 access to our expert trading team. 

In addition, our MTS clients enjoy automatic access to in-house developments such as new content, stats, features and products.


Our Managed Trading Service program is constructed on six core elements to assure a seamless and effective program:


Our industry experts have vast experience building risk, trading, data, and quants divisions for multiple Tier 1 Operators.


Our industry-leading pricing technology lets us develop a bespoke pricing strategy that aligns to your brand and company strategy.


We know how to cater to VIP’s. We will collaborate with you to create custom limits for players of all levels, maximising returns whilst delivering a seamless VIP experience.


We are the largest source of thoroughbred, greyhound and trotter content in the market, featuring races from all over the world, available 24/7.


Our Trading and Quants division assesses and monitors every bet, updating accounts in real time to maximise turnover and profit.


We provide Tech and Product support with an efficient ticketing system as well as a direct line to our Risk & Trading Teams.


Regardless of the approach you take to your bookmaking operation – our SaaS model or our turn-key Managed Trading Service model – you benefit from the power of Price Manager, BetMakers’ proprietary trading and risk management tool.

With our MTS package, we use Price Manger to handle your trading and risk management. With our SaaS program, you access the software and receive training and support from our expert team. 

A Global Betting Services flagship product, Price Manager currently powers the fixed odds of over 25 racing books.

Price Manager allows an operator to manage all fixed odds racing in one easy-to-use platform, accommodating pricing needs across every jurisdiction on the planet. 

Price Manager consists of our price management and automated trading strategies underpinned by our proprietary racing rating and pricing model. It features market monitoring and analysis and boasts the most extensive coverage of racing events available, with over 180,000 thoroughbred, harness and greyhound racing events per year – 24 hours a day, seven days a week.

Price Manager offers fixed odds for win, place, exotics and derivatives and it automatically manages your prices across thousands of markets simultaneously.

Since Price Manager uses market sensitivities, you can field on more events, earlier than ever before, without the need to increase trading teams to manage prices. You can also open betting days in advance to increase the chance of writing bets on your offerings.

Our Managed Trading Service is a good fit for any size or type bookmaking operation. Contact Us to schedule a deep dive into our solution to learn more about what we can do for your business.  

To read more about our full Global Racing Services solution, return to our GBS Solutions page.