BetMakers Technology Group (“BetMakers”), in partnership with Supreme Ventures Racing and Entertainment Ltd (“Supreme Ventures”), is thrilled to announce the successful launch of fixed odds betting at Caymanas Park in Jamaica.
On Saturday, 3 December, coinciding with the inaugural running of the Mouttet Mile, the richest race in the English-speaking Caribbean, racing fans at Jamaica’s Caymanas Park racetrack were able to place fixed odds bets on racing, locking in their wagering prices as soon as their bets were struck.
The successful introduction of fixed odds betting at Caymanas Park followed BetMakers’ launch in New Jersey earlier this year.
Dallas Baker, BetMakers’ Head of Business Development – US, remarked, “The culture and passion for racing in Jamaica really needs to be seen to be believed. Jamaica punches well-above its weight when it comes to betting handle so we are in for some exciting times now that we have launched fixed odds betting in a second jurisdiction in the Americas.”
The fixed odds roll out in Jamaica began on-track at Caymanas Park where Supreme Ventures and BetMakers have erected multiple betting stands, so patrons won’t have to travel far in order to enjoy the fixed odds betting experience. The on-track launch will be followed by Supreme Ventures’ network of approximately 130 wagering outlets. The launch of online fixed odds betting with caymanasbet.com is slated for early 2023.
Critical to the partnership with Supreme Ventures is BetMakers’ ‘racing first’ mission to power the excitement, growth, and sustainability of racing globally.
“Like all of our partner tracks, we are committed to the growth of racing and re-investment in the industry,” Baker added. “As we have seen in Australia with the boom in racing handle over the fifteen years following the deregulation of fixed odds betting, new players are entering the industry, innovation and technology advancements are plentiful, and the customer experience is at an all-time high.
“The team at Caymanas Park, headed by Chairman Solomon Sharpe, are committed to the promotion of horse racing and we are very proud to join with them in efforts to grow racing for all participants in Jamaica. And whilst fixed odds betting is the starting point of BetMakers’ partnership with Supreme Ventures, this is the beginning of a multi-faceted relationship where both parties are committed to working together for the benefit of the industry”, Baker concluded.
