Industry-leading Bookmaker Solutions

We have the perfect bookmaking solution for your racing or sports betting operation, with customised betting platforms and widgets, expert trading services, and data solutions.


Trading Solutions

We offer Trading Solutions for every gaming operator, from those with deep roots in the industry seeking to dramatically increase their business, to start-ups seeking the benefits of a full trading room right out of the gate.

We can deliver a fully outsourced risk and trading solution with management of the full event lifecycle or we can provision the appropriate pricing and risk management tools with our SaaS option.

Either way, when you partner with us, you benefit from a world-class race book that is cost effective and continues to evolve.

Keep reading for more about our flexible options for trading solutions.

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Digital Platforms & Widgets

BetMakers specialises in advanced white label solutions for web and mobile betting, producing digital platforms that are used by our partners to offer tote, fixed odds, and sports betting.

We offer multiple approaches for the delivery of bookmaker solutions: our Embedded Solution, our End-to-End Platform Solution, and our Core API Solution. We work with you to determine the best path forward and then supply you with the tools and strategies you need to succeed.

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Interested in our industry-leading bookmaker solutions?

Fixed Odds Pricing

BetMakers’ Price Manager combines price management and automated trading strategies with a proprietary rating and pricing model for a powerful all-in-one solution.

It offers the most extensive coverage of racing events available, covering over 250,000 thoroughbred, harness and greyhound racing events every year, 24 hours a day, seven days a week.

With market monitoring and analysis, and automatic management of prices across markets simultaneously, Price Manager offers fixed odds for win, place, exotics, and derivatives and automatically manages prices across thousands of markets simultaneously.

Flexible Implementation Options

With Price Manager, you can enter the rules yourself or provide us with a set of guidelines and we will deliver the prices, integrated directly into your trading solution.

Because Price Manager uses market sensitivities, you can field more events, earlier than ever before, without the need to increase trading teams to manage prices. You can also open betting days in advance to increase the chance of writing bets on your offerings.

Global Reach

Powering the fixed odds of over 50 global racebooks, Price Manager from Global Betting Services accommodates all fixed odds pricing needs across every jurisdiction on the planet.

Form & Informatics

BetMakers’ Form and Content services deliver detailed data, enhanced race informatics, and stats that help the player make informed wagering decisions with the information available on the race card. Our standard form content includes:

  • Silks
  • Long Form
  • Short Form
  • Speed Maps
  • Runner Comments
  • Tips
  • Race Overview
  • Enhanced Stats and Informatics

BetMakers also delivers race overviews for all Australian, New Zealand, Hong Kong, Singapore, and U.S Thoroughbred races. This enables bookmakers to display a snapshot of the race with commentary on the top four selections in each race.

Platform Enhancements

BetMakers offers optional enhancements and features that add value to bookmaker platforms by offering players engaging new betting products.

Same Race Bet Builder

BetMakers’ Same Race Bet Builder (sometimes called “same race parlay”) is a feature that allows players to instantly combine two to four runners to finish in the top two, top three or top four. It’s a feature that can be integrated directly into an existing race card on mobile and desktop to offer flexible combination options. Customisable margins and an API integration make Same Race Bet Builder easy for bookmakers to implement and manage.

Racing Futures (Ante-post)

Racing Futures (also known as ‘ante-post’) is a turn-key solution fully managed by BetMakers that enables bookmakers to display accurate futures markets. When we say “turn-key” we mean it. BetMakers manages all stages of the futures market and even provides form data for futures events, making it the most advanced futures solution on the market.

Click the link for a deeper dive into these features.

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Interested in our world-leading racing and betting solutions?

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