Digital Platforms & Widgets

Advanced white label digital solutions for fixed odds, sports, and tote betting backed by the power and performance of BetMakers.


Digital Platforms & Widgets

A Solution for Every Type of Operator

BetMakers offers multiple approaches to delivering bookmaker solutions including a full End-to-End Platform Solution, a quick and simple Embedded Solution, and our Core API Solution.

6,000 races managed every week

6 weeks Embedded Solution deployment time

24/7 access to expert support services

Global Betting Services

Embedded Racebook Solution

A pathway to quickly and seamlessly add a racing vertical that appeals to sports bettors.

Embedded Racebook

A Unique Approach

Quickly add a racing vertical to both native applications and websites with a plug-in.

  • A fast, easy integration with existing web and mobile operators.
  • Fixed odds and tote betting on racing.
  • Fixed odds sports markets with a range of data providers.
  • Full racebook with expert trading and risk management.
  • Custom branded UI.
  • Customisable risk levels to create a competitive advantage.
  • Reporting, Brand and Promotion engines.
  • A steady stream of nearly always-on racing content from around the world.

Embedded Racebook

A full racebook with expert services

Complete Delivery

BetMakers’ Global Betting Services can deliver a complete and customised racebook with fixed odds, managed trading and pari-mutuel features in as little as six weeks.

White Labelling

Our Embedded Solution provides customizable user journey and race card styling and a rich user experience that includes form, data, and optional embedded video.

Risk Managed

Our white glove Trading and Risk Management services provide our clients with fully bespoke pricing and risk/customer strategies supported with 24/7 access to our expert trading team.

Embedded Racebook

Custom White Label UI

Our rapid software development kit approach helps you get to market quickly with branded user journey, form, data, and optional embedded video ensures that your racing vertical sits seamlessly within your website or app.

Ready to enquire about our Embedded Racebook Solution?

Global Betting Services

End-to-End Bookmaking Platform

A full turn-key solution with market leading technologies and all of the tools, data and integration capabilities required for a competitive bookmaking operation.

End-to-End Platform

A Powerful Solution

  • Options for risk and trading provision including our fully outsourced risk and trading solution, or our SaaS option.
  • Integrated with major sports providers.
  • Market leading racing offering.
  • Third party integrations with leading CRM providers.
  • Proprietary back-end pricing tools.
  • Tailored to any regulatory regime.
  • 24/7 support.

End-to-End Platform

Comprehensive and Turn-key

Expert MTS

Our managed trading service is designed for operators who want a worry-free, fully managed solution. We manage the entire event life cycle including creation, pricing, scratchings, close, and settlement.

SaaS Option

Our SaaS option offers a solution for the full event life cycle, including race day control and event life cycle messages with access to powerful risk and liability tools such as our proprietary Price Manager.

Custom UI

Our End-to-End platform is white label, with full user journey and race card styling, and offers a rich user experience that includes form, data, and embedded video. Fully tailored to your existing brand.

24/7 Support

Our comprehensive service organisation ensures that your customers will enjoy a premium betting experience no matter the time of day, bringing you peace of mind for the most important events.

Learn more about our end-to-end bookmaking platform?

Global Betting Services

Core API

A single, simple integration that grants access to BetMakers’ proprietary pricing tools and products with instant content and data updates.

Core API

Rich Racing Data

Our unique Core API solution provides a rich set of racing data to elevate your bookmaking services.

One easy Core API integration grants you access to all BetMakers content and proprietary bet types, including our proprietary feed-driven futures product and proprietary Same Race Multi product.

Core API

A Powerful Full Service Solution

Real Time Updates

Core API’s instant content and data updates ensure your players are always the first to know, with the most accurate information.

Additional Features
  • Same Race Multi
  • Silks
  • Form Data
  • Futures
  • Ante-post fields, prices and statistics
  • Pari-mutuel prices
24/7 Support

BetMakers supports its Core API with an online portal for easy access to documentation and 24/7 tech support.

Interested in our world-leading racing and betting solutions?

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