December 9, 2021

Experts from Global Tote and BetMakers Join the Conversation at Industry Events

Over the last two weeks, leaders from BetMakers and its Global Tote division have engaged with industry professionals at events held in the US and Europe, speaking on a range of topics impacting the racing and betting world. 

At the SBC Summit North America in New Jersey, BetMakers CEO Todd Buckingham spoke to the concept of whether fixed odds will be the “saviour” of US horse racing, discussing BetMakers’ successful efforts in partnership with Monmouth Park to bring fixed odds betting to New Jersey and sharing BetMakers’ mission to deliver technology-led, data-informed racing and betting solutions that improve the customer experience, bolster integrity, and enable growth.

Also at the SBC Summit North America, Martin Tripp, BetMakers’ Chief Product Officer, discussed key strategies for selecting and partnering with a gaming technology provider. Core to BetMakers’ approach to being a strong technology partner is leveraging the collective experience held by our team members across a wide geographic area, across both fixed odds and tote betting, and from other industries, to create a completely global suite of products that can still be localized to meet client needs. 

At the University of Arizona’s annual Symposium on Racing, Dallas Baker, BetMakers’ Head of International Operations, offered his insights on the fixed odds wagering opportunity in the US, highlighting learnings from markets where offering both fixed odds and tote betting has been shown to drive growth.

Across the Atlantic in Barcelona, Scott Ferguson, UK Business Development and Special Projects for BetMakers, addressed the World Gaming Executive Summit (WGES) over Zoom, drawing upon his experience in international betting markets to discuss how fixed odds and tote products cater to consumer needs, providing bettors with variety, opportunity, and engagement. 

Also in Barcelona, Bruno Gay, Vice President Sales and Business Development for BetMakers’ Global Tote, led a roundtable discussion about the value-add of horse racing in the iGaming product suite. With the unprecedented interest in sports betting and with traditional racing markets seeing growth from diversification and distribution, Bruno discussed how iGaming operators in particular can leverage racing content and the right technologies to expand and diversify their product offerings.

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